Licensing Expo 2022 in Las Vegas: Sustainable On-Demand Solutions for License Management
The purchasing behavior of consumers is changing worldwide, ensuring that there is some movement in the license management segment. Licensors need to adapt their business models to meet the growing volume of online commerce. Secure and sustainable tamper protection is at the top of the list of priorities when it comes to offering licensees and end users reliable and transparent solutions. At this year’s Licensing Expo in Las Vegas from May 24 to 26, LEONHARD KURZ and SCRIBOS will be presenting a solution that precisely meets the requirements of the market.
The security label to be presented at the trade fair combines product labeling with state-of-the-art digital tools. The basis for this is the tried-and-tested TRUSTSEAL® Protect technology, which is digitally extended by ValiGate®. The SCRIBOS security pattern is stored behind the QR code on the label and thus gives it a copy-protected identity. Licensors can then easily manage their licenses in a networked digital platform. In turn, a sustainable on-demand solution is created for the licensees, as they can now easily order and receive the required product labeling online. In addition to tamper protection, at customer request, the QR code also ensures a unique experience for fans and consumers. For example, a scan with a smartphone can call up interaction options such as bonus programs.
Interested visitors can find out more about the innovations of LEONHARD KURZ and SCRIBOS at booth B216.