Flood of Fakes: Counterfeit Smartphones and Accessories on Social Networks
Smartphones of the latest generation are desirable, but they are too expensive for many consumers, especially for Apple products and the like. Not surprisingly, the business with fake appliances and accessories has been booming for years. What’s more, Facebook and Instagram have introduced their own marketplaces for their users. As a result, the sale of counterfeit products is increasingly shifting to social networks. In 2020 alone, Apple discovered around one million posts featuring counterfeited products and had them removed.
For manufacturers, counterfeit consumer electronics and accessories mean enormous economic and image damage. And, in the worst case, they are hazardous to the health of the consumer: There have already been reports of exploding batteries or chargers. This makes it all the more important for manufacturers to ensure reliable product protection and security solutions against brand piracy, for example by using TRUSTCONCEPT® security labels. Both our RFID and NFC labels provide proof of authenticity and are tamper evident.